So on the back of really being frustrated by the fact that I really took something like four whole days to eventually find some information I was looking for online, I decided to conduct a bit of research on the topic itself – the topic of how reliable the information we get online really is. It was indeed part of a bigger study though, which detailed how the information on the internet is really just structured to earn someone some money, somewhere.
Not as FREE as it’s made out to be
So at first this is a view which might come as somewhat of a devastating blow when one sees that it is indeed true, that being that the information we get online is not really as free as it’s made out to be. In some or other way you’re paying for it, or someone is paying for it in addition to yourself. “But no money leaves my pocket when I run a Google search, so how am I paying for it?”
So I was specifically looking for a home remedy with which to unclog drains and I distinctly remember one part of it, which is normal white vinegar which you find in the average kitchen. Firstly, to get the manner through which someone else pays for the information you search for, if you see ads all around the content you’re searching for then some money has exchanged hands, like how I saw ads for commercial drain unblocking liquids instead of the home remedy recipe itself.
Now, getting back to how you pay for it even if you’re not physically or digitally giving somebody money – it’s simply a matter of your time. You’re paying for the “free” information you get with your time or sometimes you pay for it with your privacy. That’s a discussion for a whole other blog post, but basically you give away a bit of your privacy by allowing someone to perhaps track your browsing habits in exchange for the bit of information they give you which you’re looking for.
Hot content is bumped up
Everything is then set up for the sale conversion. From the time you type in a search phrase into Google’s search bar to the moment you actually come into the information you’re looking for (if at all), you will have probably been offered something for sale, whether it has something to do with what you’re searching for or if it’s relevant to some previous searches you might have completed. It’s all about sales so the information which has something to do with the most popular search terms is what you’ll be met with first, not necessarily the most accurate or valuable.
The onus is on you – developing the ability to interpret information
If possible, to get the most value out of your use of the internet you should browse in the old-style, which entails going directly to the site of an expert in a specific field, such as how I might head directly to the site of Groth Law Firm if I need some legal expertise, information, or services. If you don’t have the exact URL address then type the name of the experts into the search engine, otherwise going general with your search phrases generally leads to having to sift through tonnes of information which won’t be as reliable as you need it to be.